Privacy Policy

At Rio Store, your privacy is as important to us as the quality of our fly fishing gear. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data. This Privacy Policy explains our practices concerning the information we collect when you visit eliteflytackle.com.

By using our website, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect information that helps us provide a seamless shopping experience for our global community of anglers:

• Personal Information: When you make a purchase, create an account, or contact our customer service, we collect information such as your name, email address, shipping address, phone number, and payment details.
• Transaction Information: Details about purchases you make through our site, including products ordered, purchase date, and payment method.
• Technical Information: We automatically collect information about your device and how you interact with our site, including IP address, browser type, and pages visited.
• Communications: Records of correspondence when you contact us via email or through our website.

2. How We Use Your Information

We use your information to enhance your fly fishing shopping experience:

• Process your orders and deliver products to your designated address
• Provide customer support and respond to your inquiries
• Improve our website, products, and services
• Send you information about products, promotions, and fishing tips (only with your consent)
• Prevent fraudulent transactions and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We value your trust and do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We work with trusted partners who assist us in operating our website, processing payments, shipping orders, and marketing. These providers only have access to information necessary to perform their functions.
• Legal Requirements: We may disclose information when required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.
• With Your Consent: We may share information with third parties when we have your explicit consent to do so.

Our payment processors (Visa, MasterCard, JCB, PayPal) have their own privacy policies governing how they handle your information.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• All data transmitted between your browser and our servers is encrypted using SSL (Secure Socket Layer) technology
• We do not store complete credit card information on our servers
• Payment processing is handled by PCI-DSS compliant partners
• We regularly monitor our systems for potential vulnerabilities and attacks
• Data is stored on secure servers with limited access

While we implement these security measures, please note that no method of electronic transmission or storage is 100% secure.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: You can request information about the personal data we hold about you.
• Correction: You can update or correct your account information through your account settings.
• Deletion: You can request deletion of your personal information, subject to certain legal obligations.
• Marketing Preferences: You can opt-out of marketing communications at any time by using the unsubscribe link in our emails.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information provided below.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart.
• Performance Cookies: Help us understand how visitors interact with our website.
• Functionality Cookies: Remember your preferences and settings.
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookies through your browser settings. Note that disabling cookies may affect your experience on our website.

We may use third-party services such as Google Analytics to help analyze how users use the site. These tools use cookies to collect standard internet log information and visitor behavior information.

7. International Data Transfers

As we serve customers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information when transferred internationally.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date.

10. Contact Us